Interpreting the New York Mayor's Style Choice: What His Suit Tells Us About Modern Manhood and a Changing Society.
Growing up in London during the noughties, I was constantly surrounded by suits. You saw them on City financiers rushing through the financial district. They were worn by fathers in the city's great park, kicking footballs in the golden light. At school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has functioned as a costume of gravitas, signaling power and professionalism—traits I was told to embrace to become a "adult". Yet, until lately, people my age appeared to wear them less and less, and they had all but vanished from my mind.
Then came the newly elected New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony wearing a sober black overcoat, crisp white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captured the world's imagination unlike any recent contender for city hall. Yet whether he was celebrating in a music venue or attending a film premiere, one thing remained mostly constant: he was frequently in a suit. Loosely tailored, contemporary with soft shoulders, yet traditional, his is a quintessentially middle-class millennial suit—well, as typical as it can be for a generation that seldom bothers to wear one.
"The suit is in this strange place," notes style commentator Derek Guy. "It's been dying a slow death since the end of the Second World War," with the real dip arriving in the 1990s alongside "the rise of business casual."
"Today it is only worn in the most formal settings: marriages, memorials, to some extent, court appearances," Guy explains. "It is like the kimono in Japan," in that it "essentially represents a custom that has long retreated from everyday use." Many politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should vote for me. I have authority.'" Although the suit has traditionally signaled this, today it performs authority in the hope of winning public confidence. As Guy clarifies: "Because we are also living in a democratic society, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of performance, in that it enacts manliness, authority and even closeness to power.
This analysis resonated deeply. On the rare occasions I need a suit—for a wedding or formal occasion—I retrieve the one I bought from a Japanese retailer several years ago. When I first selected it, it made me feel sophisticated and high-end, but its tailored fit now feels passé. I suspect this sensation will be all too familiar for many of us in the diaspora whose parents originate in somewhere else, particularly developing countries.
It's no surprise, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's shape goes through trends; a particular cut can thus characterize an era—and feel quickly outdated. Consider the present: looser-fitting suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a considerable investment for something likely to fall out of fashion within five years. But the attraction, at least in certain circles, endures: recently, department stores report suit sales rising more than 20% as customers "move away from the suit being daily attire towards an appetite to invest in something special."
The Symbolism of a Accessible Suit
The mayor's go-to suit is from a contemporary brand, a Dutch label that sells in a moderate price bracket. "Mamdani is very much a reflection of his background," says Guy. "A relatively young person, he's not poor but not extremely wealthy." To that end, his moderately-priced suit will resonate with the demographic most likely to support him: people in their 30s and 40s, university-educated earning professional incomes, often discontented by the cost of housing. It's exactly the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits arguably align with his proposed policies—such as a capping rents, constructing affordable homes, and free public buses.
"You could never imagine a former president wearing this brand; he's a Brioni person," says Guy. "As an immensely wealthy and was raised in that property development world. A power suit fits naturally with that tycoon class, just as more accessible brands fit well with Mamdani's cohort."
The history of suits in politics is long and storied: from a well-known leader's "shocking" beige attire to other national figures and their suspiciously impeccable, tailored appearance. Like a certain British politician learned, the suit doesn't just clothe the politician; it has the potential to define them.
Performance of Normality and Protective Armor
Maybe the key is what one academic refers to the "enactment of ordinariness", summoning the suit's long career as a standard attire of political power. Mamdani's specific selection taps into a deliberate understatement, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him appeal to as many voters as possible. But, some think Mamdani would be aware of the suit's military and colonial legacy: "The suit isn't apolitical; historians have long pointed out that its contemporary origins lie in military or colonial administration." It is also seen as a form of protective armor: "I think if you're a person of color, you aren't going to get taken as seriously in these white spaces." The suit becomes a way of signaling legitimacy, perhaps especially to those who might question it.
This kind of sartorial "changing styles" is not a new phenomenon. Even historical leaders previously donned formal Western attire during their formative years. Currently, certain world leaders have started exchanging their usual fatigues for a black suit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's public persona, the tension between insider and outsider is apparent."
The attire Mamdani selects is deeply significant. "Being the son of immigrants of Indian descent and a democratic socialist, he is under scrutiny to meet what many American voters expect as a sign of leadership," notes one expert, while at the same time needing to walk a tightrope by "avoiding the appearance of an elitist betraying his non-mainstream roots and values."
But there is an acute awareness of the different rules applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a millennial, able to assume different personas to fit the situation, but it may also be part of his multicultural background, where adapting between cultures, traditions and attire is typical," it is said. "Some individuals can remain unremarked," but when women and ethnic minorities "attempt to gain the power that suits represent," they must meticulously negotiate the expectations associated with them.
Throughout the presentation of Mamdani's official image, the dynamic between belonging and displacement, insider and outsider, is visible. I know well the discomfort of trying to conform to something not built for me, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, image is never without meaning.